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Thirty-one rings with an oval stone, $140 to $643. An oval reads longer on the finger than a round of the same weight, which is why it is the shape most people try first. Set lengthwise it draws the eye along the finger; set east-west, across the band, it does the opposite and looks wider and more modern.
Both orientations are here. So are the settings that suit an oval best: four-prong solitaires, bezels that follow the curve, halos of small stones, and vintage galleries that let light through from underneath. Stone sizes run from about 5 by 3 mm up to 7 by 5 mm, listed exactly on each product page.
By style the group splits between art deco, vintage and dainty. Colours run colourless, emerald green, sapphire blue and peridot.
Solid 10K, 14K or 18K gold in yellow, white or rose, hallmarked, never plated. AAA grade cubic zirconia as standard; natural diamond and moissanite on request. Made to order by hand in New Jersey in 6 to 9 business days, delivered in 9 to 17 business days total. Free sizing and free engraving.